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 Emblem & Character |
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The green petal-like design symbolizes farmland, residential areas, and the Rose of Sharon. Within the symbol is the Chinese character (Dae), which is one of the characters that is used in writing the name of the city. It means greatness and represents the spirit of Daejeon which will overcome any future challenges. It also symbolizes the spirit and dream of Daejeon citizens, which is to make Daejeon the center of transportation, administration, science, culture, and goods distribution of the nation. |
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A visual image of the city comes from its logotype and symbol. The logotype is in harmony with the symbol and reflects a modern vision. It shows Daejeon as a confident and stable city. Everybody can easily see Daejeon's image through this logotype and symbol. Daejeon has both English and Korean logotypes, which projects well matched with the same image. |
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Hankkumi is a cute and clever little prince who has flown to the present from the world of the future. He symbolizes Daejeon's future and science-oriented image.
Hankkumi embodies Daejeon's goal to become a world class science city in the 21st century and the citizens' desire to make Daejeon a leader in the new millennium. He also signifies that Daejeon's citizens are, in fact, at the center of the information revolution. |
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Daejeon's Expo '93 mascot suggests a world that is modern and peaceful resulting from the development of scientific and technological businesses. It is conducive to young people's dreams and hopes for the future. The mascot looks like a cute, little mischievous space fairy. A star hanging from its antenna acts like a magic wand and shows a bright future for science and technology. Its protoplasmic body can produce various faces and expressions, and people feel familiar with this little fairy, Kkumdori. |
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It's Daejeon
Symbols
